Vasakronan had the ambition to create a food court in central Uppsala. I created a logotype toghether with a graphic and communicative concept, focusing on the different individuals opening their stores and restaurants. This way, people could get a personal feeling towards the food court – even before it had opened. Each month, we presented a new store owner, both in social media and traditional channels such as print. Today SVAVA is well established and filled with restaurants, bakeries and delicatess stores.