Vasakronan owned an entire block, right next to NK in Stockholm. As stores started to move in, they established the area as a fashion street – and with that, a design to tie it all together. I designed the logotype and concept, and created window design for the whole block. Over a 100 windows where designed, with the pink and orange wrapping band going around the whole block as if it where a great present. Houndreds of ads, striping an entire tram, inside and out, and redesigning an entire subway entrance was some units which we applied the concept to.