Project: Nej eller Okej
Client: Matador / Uppsala Vatten
Uppsala Vatten cares about every drop of water. And what we throw in the toilet is of great importance. Matador wanted to create a simple, easy and fun way of sharing just that. What to throw in the toilet, and what should go to the waste bin. The concept is Nej eller Okej – No or OK. Posters, ads and banners were complimented by a karaoke song as an ad on YouTube, giving depth to the concept. I was in charge of the illustrations, with an easy to grasp, colorful look throughout all the units.