Project: Summer campaign
During summer, a lot can go wrong. Getting a bee in your drink, starting a fire with your grill or simply lose all your stuff in a foreign country. Länsförsäkringar wanted to remind Uppsala of what to look out for – without being boring and teacher-like. Instead we took the aspect of something that had already gone right. Someone who packed the important stuff in the hand baggage. This way, we wanted to inform people in a fun and positive way, as a simple reminder to think about the most common problem areas around summer.